So we come to the end of a year. I have to say that in the short time that I have expanded from Polo into other areas of equestrianism I have been successful. It has been a steep learning curve, if nothing else, learning that riders are more concerned about how the mount looks rather than themselves.
In addition I have moved from taking photos and giving out cards to on site printing, together with multiple viewing stations. this has meant that I now go out with a crew (normally just one girl - Lucy) and have had to set up protocols and systems to ensure that everything works efficiently. Finally, subject to having a good mobile signal I have introduced card payments. Unfortunately I've not been able to put it in action as the unit only arrived in time for the Tadley and District Christmas event and the signal was not good enough for it to work, but I am hopeful that it will increase sales still further.
This site still remains a window on my work and sales have been reasonable such that it is still worthwhile retaining the site. If nothing else the ability to let the printers deal with the payment and send out prints direct is very good. There has been only one complaint and that was resolved very quickly and the client is now a happy one - not just a satisfied one.
Earlier today I spent time phoning around the different event organisers trying to fill my diary for the coming year. I was gratified when having given my name I received the response - "Oh you're the photographer" so my name has certainly got around. I like to think that I offer a good service with reasonable prices. All I need now is for 2014 to take off and business go through the roof.